1. LinkedIn is only for people without jobs.

LinkedIn is a great way to connect and engage with clients and partners: The Publishing function allows you to easily feature written pieces in a blog format, complete with a header image. The awesome value in this feature is that you do not need a secondary platform such as a website to host your blog.

LinkedIn’s “Home” newsfeed portal has quickly become an aggregator of industry buzz and business news. This is a great way to stay up-to-date on latest developments in your industry.

2. Snapchat is only used by millennials.

Snapchat is a social media platform to keep an eye on. If you have been wondering why you are seeing little yellow ghost profile icons floating around the internet, it’s because organizations including the likes of Forbes and the Huffington Post are promoting their Snapchat accounts. Each ghost icon has a unique pattern of dots and acts as a graphic identifier for the organization’s Snapchat account. You can screenshot the organization’s customized ghost icon and upload it into Snapchat to locate the account and follow it. The sharp increase in corporate ghost icons is an indicator that this social media app’s usership is quickly maturing.

3. Social media revolutionizes communication.

From claims that social media caused the Arab Spring in 2011 to complaints that it is ruining the English language, speculation of the drastic effects social media has on communication proliferate. However, these same concerns and theories have circulated for all new forms of communication technology: the printing press, the telegraph, the television, the personal computer. The truth of the matter is that the principles of effective communication never change. Regardless of the mode of communication, it remains important to be clear, concise, compelling, candid, and comfortable.

Are you looking to enhance your digital presence? Do you want to protect you and your brand from a social media crisis?