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Shelley Sims

Executive Communication Coach

Shelley Sims leverages more than 20 years experience in presentation coaching, media training and television production each time she trains a client. Shelley also specializes in designing customized programs that include internal communication skills for the corporate environment, delivery skills for executives, and general media and presentation skills development.

During her 17 years with TCC, Shelley has conceived, developed and implemented training programs that are national in scope. She has worked extensively with large U.S. corporations, associations and government industries to train executives and spokespersons for appearances in public forums, presentation settings, press conferences and industry teleconferences. Her programs focus on the effective management of public image, message development, media relations, and presentation and testimony techniques. Original designs for one, two or three-day training packages have included tailored interactive exercises, videotape recordings, visual aids, training videotapes, resource workbooks and PowerPoint slide shows. She has also designed carefully tailored multi-day training programs for World Bank, International Monetary Fund, Department of Energy, Truth Initiative, Marriott, and Gensler, to name a few.

Prior to joining TCC, Shelley was director of training at one of the largest community television stations in the country. While at Montgomery Community Television, she established a new training department, defining program objectives and developing TV production courses. Her training responsibilities included the design of curricula, review of evaluation and certification procedures, and development of supplemental materials. She directed teams to deliver courses on how to both produce programming and to operate equipment, resulting in the supervision of more than 2,000 participants in some phase of television production.

Shelley began her career as Program Director for Channel 12 in Aspen, CO, one of the first local cable TV stations in the country. Subsequently, she coordinated program elements for a 10 – part PBS documentary series, Crisis to Crisis with Barbara Jordan; helped manage Women and Movies III Film Festival, a 10-day showcase of new work at the American Film Institute in Washington, D.C., and was production manager for a production and post-production video service.

Shelley Sims's Coaching in Action