The Effective Pitch

The Effective Pitch

What do reporters want? How can you catch their attention and persuade them that your pitch is worth a story?
Our trainers, former correspondents and producers themselves, will tell you what reporters are looking for and give strategic tips on when and how to approach them. In the course of this training, you will develop and deliver a pitch for your product or idea and get immediate feedback on whether it is effective.

TOPICS COVERED

Identifying reporters to target

Developing relationships with reporters

When to make a pitch

How to give your pitch richness and depth

What to do if you don’t like the story