Social Media

Here’s the message in 140 characters

Organizations that lack a well-crafted digital strategy and the social media tools to implement that strategy will be left behind. Social media is no fad, which is not to say that the technology should be used haphazardly. On the contrary, considerable thought and planning are required to develop an effective social media strategy that compliments your existing messaging arsenal.

TOPICS COVERED

Help drive followers, advocates or customers to your cause or business

Position you as a thought leader in your area of expertise

Speak with, listen to, and engage with large, diverse audiences

Prepare you to respond instantly in case a crisis erupts

The class, adaptable for beginners or those already using social media, will also address:

• Organizing your social media presence. Who’s responsible for creating content? Monitoring what’s being said? Responding to negative comments?
• Selecting, understanding and utilizing the key components. What are you trying to achieve? Which tools best suit your needs?
• Generating useful content and measuring results. Blog post or tweet? What return are you getting on your investment? How can you maximize your effort?

TCC’s social media class is designed to get you in the game or help you move to the next level.