Media Training

Are You Camera Ready?

Interviews can be high-stakes and high-pressure. Media Training at TCC is conducted by award-winning journalists who teach the critical skills needed to conduct successful interviews. From messaging to delivery techniques,
this interactive training combines on-camera practice with current news examples to elevate our client’s abilities and ensure they speak confidently in their next media opportunity.

Our tailored media coaching sessions will let you practice fielding tough questions in our two-camera digital studio. Our coaches, many of them former journalists, will give you practical techniques and tested strategies to help you during your next exchange with a reporter.

TOPICS COVERED

Analyzing the reporter and news outlet

Targeting your messages

Giving your messages depth and credibility

Creating quotable quotes

Making complex information understandable

Using body language to maximize your credibility

Handling difficult questions

The Communication Center coaches will record interviews with you and conduct critiques, giving you tips to improve your performance. We can simulate any type of media interview: print, radio, or webcam. In our fully-equipped studio, we can replicate taped, live satellite, or ambush television interviews.