communicate
In This Issue ~ May 2006
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Summer is upon us
and with that comes a variety of new offerings from
The Communication Center®.

Check out our Lifesavers for The Communication Weary, as well as our Summer Saver 15% benefit offered exclusively to nonprofits and associations.

Not a nonprofit or association? Find out how to become one of our Preferred Clients and receive a 10% discount all year-round.

For more information, contact Dean Jones at djones@thecommunicationcenter.com

ambush interview
Ambush Ready

No one likes to have a reporter suddenly appear, stick a mic in their face and start asking questions – but in this age of instant information, these “ambush interviews” are quite common. Nevertheless, they can almost always be predicted.

Remember TV news is reactive. So, whenever there is a major breaking story in your field of expertise, or following a hearing, speech, or demonstration on controversial issues, don’t be surprised to see a TV crew waiting for you outside your office or on the street.

Sometimes these issues are not local, but national, and even international, so it pays to skim the headlines everyday. Also remember, “no comment” is not an answer. If you’re not familiar with the issue, recommend someone who can comment.

Camilla Carr is an Executive Coach with
The Communication Center®.
audience
If You Want to Get An Audience’s Attention,
Talk About Them!

One sure way to connect with your audience is to include them in your presentation. You can do this whether you are presenting to a room full of familiar faces or a room full of strangers. How? By arriving early and taking time to chat informally with members of your audience.

To those who don’t know you, go around and introduce yourself to a few people. Keep some index cards in your pocket. Explain that you are the presenter. Learn a bit about them. Ask them what he or she hopes to learn from the presentation. Take out an index card and jot down their name and their question, concern, expectation or interesting fact you learned.

When it’s time to give your presentation you now have the ability to deliver an opening guaranteed to grab and hold the attention of your audience. Why? Because people like to know someone is listening to them.

Simply begin your presentation by saying, “A few minutes ago I had the pleasure of meeting several of you. George Kelly had a question that I bet many of you here today have. He wondered if...” From there, restate George’s question and reassure George and the rest of the audience that you will answer that question, and many others in your presentation. Throughout your presentation you can drop in a few more of the audience comments, each time using their name. Recognize them for asking a great question or having keen insight on the issue or topic at hand.

Oprah Winfrey once said the key to her success was simple: “People just want to be heard.” Show your audience that you are a great listener and you’ll be regarded as a great speaker!

Carmie McCook is Business Development Manager and an Executive Coach with
The Communication Center®.
Don't You Just Love A Good Movie?
Communication Lessons For Leaders

Have you ever wondered how you could address some problems in your organization and promote a more free-flowing discussion about them? Once issues are discussed in the context of a movie, it can be a lot easier to turn a theoretical discussion into an effective application for your workplace situation.

Movies for Leaders by Shaun O’L. Higgins and Colleen Streigel looks at four all-time classic movies—Hoosiers, The Wizard of Oz, The Bride on the River Kwai and Moby Dick—to illustrate lessons and challenges in being a leader.

Each film is introduced by a contemporary business scenario that reflects the story and characters of the movie. At the end of each chapter is a series of questions for group discussion. To remind you, there’s also a list of the characters and the actors who played them as well as a synopsis of the film. Another useful feature is an opening page on each film which is called "Watch and Read If." Listed here are one sentence problems or doubts individuals may have about their leadership style or communication.

Let’s look at The Wizard of Oz, which the authors say is one of the Top 10 leadership training films of all time. Watch this movie if you have these challenges:

  1. You doubt your own capabilities or credentials for a job.
  2. You have difficulty delegating tasks and authority.
  3. You expect the worst from your subordinates.
  4. You need to build up your personal presence.
  5. You suffer from “paralysis by analysis.”
The dozen key lessons explored from this film include “Great listeners learn from poor communicators” to “Get past the gatekeepers” to “Nothing happens without a Tin Man.” When it comes to presentation we also learn, "Don't forget the special effects." How you present is often as important as what you present.

It’s a lot more fun and memorable to talk about the value of different roles people play in a company - as well as the importance of effective communication - through the eyes of a familiar story.

Nan Tolbert is head of Client Management and an Executive Coach with
The Communication Center®.
Buzzword
Next time you’re browsing through the newspaper be on the look-out for quotes with negative emotionally- charged words, otherwise known as buzzwords. Check out our latest findings.

“We are definitely not the nation of xenophobic, Islamophobic, Koran-burning, morally corrupt heathens.”

-- Danish Foreign Minister Per Stig Moeller on Denmark being unfairly portrayed as Islamophobic by the Arabic and International media after the crisis involving the prophet Muhammad cartoons.


"Obviously, the truth is we do not get together and manipulate prices; that would be illegal."

-- Rex W. Tillerson, chairman and CEO of Exxon Mobil Corp., defending the company's
record profits and high gas prices.


"We’re not mining or trolling through the personal lives of millions of innocent Americans.”

-- President Bush on the National Security Agency’s data collection program.


"David Safavian never lied. [He] was not in Jack Abramoff's pocket, but he was his friend."

-- Lawyer Barbara Van Gelder, defending her client, the former federal government top procurement official.
All Nonprofits and Associations On Deck!

Save 15% by booking and/or paying for any training session between May 15 and September 15, 2006.

Apply the 15% to a session this summer or book early and enjoy the savings later when you need it.

Remember, it isn’t necessary to use the session during this time period, just schedule it by September 15th, and you have until year end to actually complete the session. The 15% savings applies to any one of our standard offerings such as media training, presentation coaching and crisis communication.

Or, you might take this opportunity to consider something new like our interactive presentation on Media Trends 2006, an Executive Communication Package or have one of our experts speak at your next meeting or retreat.
mini media trebds
Behind & Beyond The Headlines: Media Trends & Techniques

Explore new trends and realities of the expanded media landscape with the latest research and techniques to deal with it.

Executive Communication: Private Coaching Series

Achieve communication excellence with one-on-one coaching for executives who want to explore how they reach and communicate their leadership potential, with an executive trainer.

Annual Meetings, Retreats & Conferences

Book a conference speaker to deliver a dynamic customized session to address your audience’s communication interests -- full of interactive exercises, useful handouts, and lots of valuable content.

For more information, contact Erin Lawlor at elawlor@thecommunicationcenter.com
The Communication Center® now offers Presentation Power, to help professionals of all levels become more comfortable and confident with public speaking.

These full-day workshops are led by one of our senior-level professional communication coaches and cover the fundamental elements of creating and delivering engaging presentations.

Now enrolling participants for sessions on:
July 20, 2006
August 23, 2006


Presentation Power is limited to 10 participants per session and is offered for $975 per person.

All sessions take place from 9:30 a.m. - 4:30 p.m. at our Communication Center in Washington, DC.

Call now to sign up. 202-463-0505

Keri Osborne
The Communication Center


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